Facebook's Boost Button and Getting Emoticon
Minimum price has jacked up from $5 to $20
Same ol', lame-oh:
'Targetted' marketing is still only reaching Facebook's billions on the sultrier side of the Equator. And despite specifically tagging for readers and those interested in ebooks, the actual number of people stopping to read the post ~according to Facebook's own statistics~ is around 6... from a 'reach' of 4,640 and counting. Of this number, TWO individuals had enough curiosity to click on the link to land on North Door 37's official site.... I discussed the math with the cats and this was their reaction: =’①。①’= (ٛ₌டுͩ ˑ̭ டுͩٛ₌)ฅ. Okay, they were really more interested in what cookies were going to be served for breakfast, so I will give you my reaction: ٩(╬ʘ益ʘ╬)۶. Inside.
I made the campaign female-specific, but I still landed up with males hitting Facebook's ubiquitous 'like' button... Wednesday, Thursday, Friday....
All the places where they have bookshops with coffeeshops and baristas, perhaps an entire block devoted to the bibliophile (hello, Charing Cross), these countries, even though specified as the target audience, have not interacted at all ~ which would suggest one of two things:
1. They are not seeing the 'boost' on their feed, or,
2. Horrors! ~ the bibliophiles are actually reading BOOKS not Facebook!
Social experiment 191 ends 8pm tonight but at the time of writing this, Facebook has already spent approximately half of the budget, and proved that a New Year and new policies are really just a layer of make-up that fail to fix the real problems lying underneath.